WomenCart Limited IPO Details

In this article you get to know insight about WomenCart Limited IPO Details. Founded in 2018, WomenCart is an e-commerce platform specializing in a diverse array of beauty and wellness products designed for skincare, haircare, and body care, serving the needs of both men and women. With a comprehensive offering, WomenCart boasts an impressive lineup of over 100 renowned skincare brands for its customers. Moreover, in April 2022, the company expanded its reach beyond the digital realm by inaugurating a physical store in Shalimar Bagh, Delhi. Diversifying its portfolio, WomenCart has also successfully established four subsidiary companies, each of which has acquired and now operates existing online businesses, all of which are prominently featured on its website. This strategic approach has allowed WomenCart to provide a wide range of products and services to its valued customers, further solidifying its position in the e-commerce landscape.

WomenCart has ventured into the world of proprietary beauty brands, enriching its product offerings. Some of its in-house brands include Wondercurve, Sayda Jewels, Faeezah, and Feya, providing customers with unique and innovative choices in the world of beauty and wellness. This diversification underscores WomenCart’s commitment to delivering excellence and catering to the diverse preferences of its clientele.

Objects of the Issue

The Company intends to allocate the proceeds from this fundraising effort towards various strategic objectives, all aimed at maximizing the advantages of being listed on the NSE Emerge Platform.

Branding and Marketing Expenses: A portion of the funds will be dedicated to enhancing the company’s branding and marketing efforts. This includes activities to promote and raise awareness of the company and its products or services, contributing to increased visibility and recognition in the market.

App Development Expenses: Investment in the development of applications is a crucial aspect of the company’s growth strategy. These funds will be directed towards creating and improving applications that can enhance user experience, expand reach, and drive efficiency in the company’s operations.

Working Capital Requirements: To ensure the company’s smooth and uninterrupted operations, a significant portion of the funds will be earmarked for addressing working capital needs. Adequate working capital is vital for managing daily business operations, maintaining inventory levels, and fulfilling customer orders promptly.

General Corporate Purposes: The company plans to utilize a portion of the proceeds for general corporate purposes. This includes a wide range of potential applications, such as strategic investments, research and development initiatives, and exploring expansion opportunities. These funds provide the company with the flexibility to adapt to emerging market trends and seize new opportunities as they arise.

Issue Expenses: Conducting an initial public offering (IPO) involves various costs, including underwriting fees, legal and regulatory compliance expenses, marketing and promotional costs, and administrative expenses associated with the IPO process. The funds raised will be used to cover these public offering expenses, ensuring a seamless and efficient execution of the IPO and transition from a private entity to a publicly-traded company.

The utilization of funds as detailed above reflects the company’s commitment to strategic growth, enhanced brand visibility, and efficient operations, ultimately benefiting both the company and its investors in the emerging market space.

WomenCart Limited IPO Details

IPO Date October 16, 2023 to October 18, 2023
Face Value ₹10 per share
Price ₹86 per share
Lot Size 1600 Shares
Total Issue Size 1,112,000 shares (aggregating up to ₹9.56 Cr)
Fresh Issue 1,112,000 shares (aggregating up to ₹9.56 Cr)
Issue Type Fixed Price Issue IPO
Listing NSE SME
Share holding pre issue 3,096,000
Share holding post issue 4,208,000
Market Maker portion 56,000 shares

WomenCart Limited IPO Reservation

Retail Shares Offered: The company is offering a minimum of 50% of the Net Issue to retail investors. Retail investors typically include individual investors who purchase shares for personal investment purposes.

Other Shares Offered: In line with its commitment to fairness, the company is also offering a minimum of 50% of the Net Issue to other categories of investors, which may include institutional investors, non-institutional investors, or any other investor groups.

This balanced allocation strategy aims to provide opportunities for a diverse range of investors to participate in the offering, promoting inclusivity and ensuring that both retail and other investor categories have the chance to invest in the company’s shares based on their respective categories and investment goals.

WomenCart Limited IPO Lot Size

Application Lots Shares Amount
Retail (Min) 1 1600 ₹137,600
Retail (Max) 1 1600 ₹137,600
HNI (Min) 2 3,200 ₹275,200


WomenCart Limited IPO Promoter Holding

Mrs. Veena Pahwa is the promoter of the company, and the ownership structure is as follows:

Share Holding Pre Issue: Mrs. Veena Pahwa holds 78.01% of the company’s shares before the issue. This indicates her substantial ownership stake in the company prior to the proposed fundraising.

Share Holding Post Issue: After the issue, Mrs. Veena Pahwa’s ownership stake will be reduced to 57.40%. This reflects the dilution of her ownership as a result of issuing new shares to raise funds through the offering.

WomenCart Limited IPO Tentative Dates

IPO Open Date Monday, October 16, 2023
IPO Close Date Wednesday, October 18, 2023
Basis of Allotment Monday, October 23, 2023
Initiation of Refunds Wednesday, October 25, 2023
Credit of Shares to Demat Thursday, October 26, 2023
Listing Date Friday, October 27, 2023
Cut-off time for UPI mandate confirmation 5 PM on October 18, 2023


WomenCart Limited IPO Registrar

Maashitla Securities Private Limited

Phone: +91-11-45121795-96

Email: ipo@maashitla.com

Website: https://maashitla.com

If you have inquiries or require information related to IPOs, allotment status, or other financial services, you can get in touch with them using the provided contact details.


What is WomenCart IPO?
The WomenCart IPO is set to launch as a Small and Medium-sized Enterprises (SME) IPO with the following details:
Total Number of Equity Shares: 1,112,000
Face Value of Each Share: ₹10
Total IPO Size: ₹9.56 Crores
Issue Price per Share: ₹86
Minimum Order Quantity: 1600 Shares
IPO Opening Date: October 16, 2023
IPO Closing Date: October 18, 2023
IPO Registrar: Maashitla Securities Private Limited
Proposed Listing Exchange: NSE SME

Investors interested in this IPO can participate in the offering by placing orders for a minimum of 1600 shares at the issue price of ₹86 per share. The IPO will be open for subscription from October 16, 2023, to October 18, 2023. The registrar for this IPO is Maashitla Securities Private Limited, and the shares are planned to be listed on the NSE SME platform


How to apply in WomenCart IPO through Zerodha?
Zerodha customers can apply online in WomenCart IPO using UPI as a payment gateway. Zerodha customers can apply in WomenCart IPO by login into Zerodha Console (back office) and submitting an IPO application form.

Steps to apply in WomenCart IPO through Zerodha

  • Visit the Zerodha website and login to Console.
  • Go to Portfolio and click the IPOs link.
  • Go to the ‘WomenCart IPO’ row and click the ‘Bid’ button.
  • Enter your UPI ID, Quantity, and Price.
  • ‘Submit’ IPO application form.
  • Visit the UPI App (net banking or BHIM) to approve the mandate.

When WomenCart IPO will open?
The WomenCart IPO opens on October 16, 2023 and closes on October 18, 2023.

What is the lot size of WomenCart IPO?
WomenCart IPO lot size is 1600 Shares, and the minimum amount required is ₹137,600.

How to apply for WomenCart IPO?
You can apply in WomenCart IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don’t offer banking services.

When is WomenCart IPO allotment?
The finalization of Basis of Allotment for WomenCart IPO will be done on Monday, October 23, 2023, and the allotted shares will be credited to your demat account by Thursday, October 26, 2023

When is WomenCart IPO listing date?
The tentative date of WomenCart IPO listing is Friday, October 27, 2023.

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